The Water Initiative ("TWI") is a healthy water solutions company serving consumer needs everywhere.

TWI’s WaterCura® point-of-drinking (“POD”) solutions remove virtually all water contaminants including excess arsenic, fluoride, pathogens (bacteria and cysts), organic compounds and pharmaceuticals. Together, these contaminants cause water-related illnesses, cancer and diabetes, resulting in millions of deaths per year.

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How Is Your Water?

Have you ever wondered about the quality of your local water? The Water Initiative is working to map the quality of water on the globe. Enter your address in the form below to see the quality of your water. We are adding data to this map daily so check back soon if we do not have any data for you at this time.

Our Mission

TWI will become the world’s trusted source of affordable, convenient, effective and trustworthy POD water solutions. TWI believes that the closer to the lips of the consumer the water is cleaned, waterborne diseases will be more effectively combated.

Just as cell phones enabled billions of people to leapfrog the need for telecommunications equipment, TWI’s POD solutions will enable billions of people to leapfrog the need for central treatment plants and bottled water.

Traditional water treatment solutions are expensive, wasteful and take years to implement. Large centralized water treatment plants are expensive to build and consume enormous amounts of energy. Plants discharge over 30% of the water that enters the system with decontaminants; on average, over 50% of the water leaks from the infrastructure during distribution and also often becomes re-contaminated during distribution or storage. Only 1-2% of the water that entered the treatment plant is eventually used for drinking and cooking; however, more than 80% of the cost of a water treatment plant is dedicated to making water drinkable.

Purchasing bottled water is inconvenient and burdensome, particularly in developing countries. Consumers in all markets perceive these products as too costly, environmentally unsafe and untrustworthy. Extraordinary amounts of energy and water (3 gallons for each 1 gallon of bottled water) are consumed to create bottled water. There are no regulations anywhere therefore the quality of bottled water is inconsistent everywhere.

TWI Solutions

We have also built effective and affordable entry level products that we are currently deploying and we co-create customized and sustainable solutions for developers and for distribution by government entities.

WaterCura Portable Smart & Innovative

Watercura plain for web

WaterCura is the only portable solution that removes: Arsenic, Bacteria, Cysts, MTBE and Viruses. In addition to the basic contaminants most pitcher filtration products remove (Chlorine/Taste/Odor), our filter also removes targeted Pharmaceuticals, Synthetic Hormones, Pesticides and Steroids. We go beyond providing great taste; we provide clean water.

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WaterCura Countertop Meets All Market Needs


The Water Initiative’s CounterTop unit lasts for 5 years without needing a filter replacement. This unit filters out pathogens, arsenic, fluoride, bacteria, chlorine and cysts. It is a low cost and environmentally friendly alternative to bottled water and a better tasting and healthier alternative to tap water. With its fast flow rate it allows you to serve a quick glass of clean, healthy water or use it to fill up a pot for cooking. Our WaterCura Countertop unit already serves almost 500,000 people clean, healthy water in Northern Mexico alone.

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